RUN FOR YOUR CITY 1K RUN + SCAVENGER HUNT

WORD agency is an Afro-Latina owned, LA based creative agency dedicated to brand elevation & experiential marketing. WORD was given the task of branding and assembling a 1K run + scavenger hunt that would involve the local businesses and communities of the chosen neighborhoods in some of the country’s biggest cities. The NYC run was held in the “Washington Heights” section of Manhattan with the help of the local Foot Locker.

Commissioned by WORD my objective was to create an overall branding that would resonate with NYC’s uptown culture. Included in the branding assets were a display logo that worked as the identity and a handwritten font which was used on all printed materials for the event.