Doja Cat

Doja Cat is an American rapper, singer, and songwriter from Los Angeles who has earned viral success through her music and her presence on the internet. With her highly anticipated breakthrough album “Hot Pink” around the corner, I was commissioned to work on 2 pieces of merchandise for the album’s supporting tour. The first was a skateboard concept that required to pull inspiration from classic 90s cartoons such as “Power Puff Girls”. And for the second item, the main focus was set on recreating a psychedelic style of lettering
from the 70s which would be placed on a hooded sweatshirt.